Farmer News
1 April, 2025
Butler joins Genetics Australia
HOLSTEIN Australia CEO Rohan Butler is joining Genetics Australia as its new national sales manager.
Announcing the appointment in early February, Genetics Australia CEO Anthony Shelly said Mr Butler would bring strong business acumen and a passion for people and cattle to the position.
The role is a newly created position to manage the company’s sales portfolio, provide strategic management of the field sales team and to engage with stakeholders.
“We’re an expanding organisation and we want to ensure we continue to support our field representatives to further drive the business,” Mr Shelly said.
“Rohan is an excellent candidate who has great experience and expertise in the herd improvement and genetics space.
“This role brings together a lot of Rohan’s strengths, passions and attributes. He has very strong business acumen which will be a great attribute for our business.”
Mr Butler has been with Holstein Australia for 15 years, initially as genetics service manager and for the past 4.5 years as chief executive officer.
He previously worked for another genetics company.
Mr Butler said he was looking forward to a new challenge.
“This new role is an opportunity to work with an organisation with a strong domestic presence and a long history as a member cooperative, which is not dissimilar to a breed association,” he said.
“It was time for a change and a new challenge and it’s an exciting time for Genetics Australia with the new opportunities and products that are flowing from the joint venture with URUS.
“It’s a different role, not just about sales but supporting the sales field staff to ensure they have everything they need,” Mr Butler said.
“Genetics Australia is in a great place to grow and it’s exciting to be part of that.”
Mr Butler said while he would miss his role with Holstein Australia, the organisation was also well placed for the future.
“There are some exciting opportunities ahead for Holstein Australia,” he said.
“We have started a new strategic plan process so it’s a great opportunity for someone to come in to build on that with some fresh perspectives.”